Rental_TPN_Ad-1 — Live Performance Report
Ad Set: Rental Escapes_TPN — Facebook — Awareness · Campaign: Traffic Campaign 26'
● Active
Account: act_260998789
USD · Pacific Time
Opportunity Score: 77 / 100
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Ad Details
Rental_TPN_Ad-1
Active
Impressions
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Reach
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Frequency
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CTR
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Clicks (all)
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Link Clicks
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Landing Page Views
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LPV Rate
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Total Spend
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CPM
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CPC (Link Click)
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Cost per LPV
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Key Performance Indicators
Impressions
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Selected period
Reach
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Unique accounts reached
Frequency
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Avg. impressions / account
CTR
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Click-through rate
Link Clicks
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Offsite link clicks
Landing Page Views
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LPV rate
Total Spend
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USD
CPM
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Cost per 1,000 impressions
Cost per LPV
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Per landing page view
CPC (Link Click)
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Cost per link click
Delivery Funnel
Impressions → Reach → Clicks → LPV
Daily Spend & LPV Trend
Funnel Health
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Audience Breakdowns
CTR (%) by Age Group
Landing Page Views by Age Group
Age — Full Metrics Table
| Age | Impressions | CTR (%) | Link Clicks | LPV | Spend ($) | CPM ($) | Cost/LPV ($) |
|---|---|---|---|---|---|---|---|
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Impressions by Gender
CTR & Cost/LPV by Gender
Gender — Full Metrics Table
| Gender | Impressions | CTR (%) | Link Clicks | LPV | Spend ($) | CPM ($) | Cost/LPV ($) |
|---|---|---|---|---|---|---|---|
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Impressions by Platform
Spend vs LPV by Platform
Platform — Full Metrics Table
| Platform | Impressions | CTR (%) | Link Clicks | LPV | Spend ($) | CPM ($) | Cost/LPV ($) |
|---|---|---|---|---|---|---|---|
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Meta Optimization Recommendation
▲ Scale Good Campaign
Traffic Campaign 26'
Meta automated recommendation · act_260998789
55% more conversions estimated with a budget increase
Meta's delivery system has identified "Traffic Campaign 26'" as a strong performer with stable delivery and a lower cost per result than comparable campaigns. Scaling the budget would allow Meta's algorithm to find more high-value audiences similar to the 65+ female Facebook users currently driving the majority of conversions.